Revenue operations (RevOps)

McAlign is the global leader in Revenue operations (RevOps) enablement for enterprises.

McAlign's solutions are designed to help your organization align sales, marketing and customer success operations across the full customer life cycle.

The end-to-end Revenue operations (RevOps) process is complex and requires a team of experts who can work together to execute, maintain, and continuously improve the process. But this doesn't have to be difficult. McAlign will help you get ahead of the game! The Right Partner You Need.

McAlign helps companies achieve revenue growth by simplifying and speeding up the alignment of sales, marketing and customer success operations across the full customer life cycle. Our unique RevOps framework is oriented towards aligning 4 keys pillars – people, process, platform and Insights for revenue acceleration.

We realize that true benefits of RevOps cannot be realised unless organizations create unified strategy across sales, marketing and operations silos and create customer-obsessed journeys.

RevOps is a journey and McAlign partners in creating a milestone based approach to continuously enhance your RevOps capability maturity.

Unifying Revenue Operations

McAlign helps you unify fragmented revenue operations, which is essential for successful business outcomes. The Revenue Operations (RevOps) framework has an ability to mine processes, track all touchpoints in the customer life cycle, optimize customer journeys and create unified revenue funnel view across various revenue functions.

Providing a 360-degree view of your company’s interactions with the customer, real-time insight into your process performance and ability to create interventions for optimizing customer interactions and journeys can yield significant benefits.

A successful revenue operation needs unified performance metrics, true revenue attribution and people capability development for resources across sales, marketing and operations functions.

Generating Value from Data, Platforms & AI

McAlign’s platform utilizes artificial intelligence and machine learning to help you make informed decisions based on analytics and data. By utilizing AI technologies & machine learning, this framework has the ability to produce more accurate predictions than traditional methods and can be used for a variety of business tasks including forecasting, data analysis, process optimization, intelligent automation  and hyper personalization.

Our solutions approach ensures platforms are designed and implemented for stakeholder success. These can range from desktop automations, in-premise platforms to cloud native SaaS deployments.

How McAlign helps?

McAlign is a unique revenue operations framework that helps you align your revenue operations data with your business goals.

Revenue alignment is a process of ensuring operational processes are aligned to the company’s business goals. McAlign helps you align your revenue operations with your strategic goals.

McAlign’s goal is to help enterprises align their customer experience, sales, marketing and operational processes to enhance customer experience and maximize revenue, McAlign provides ‘turnkey’ solutions, enabling digital transformation, visibility to revenue operations, leveraging data to reduce risk and improve efficiency, reducing cycle time for critical decisions.

Everything you need under one roof

McAlign’s teams expertise in Revenue Operations is amplified from their deep experience in process re-engineering, analytics, automation, digital transformation & people capability development & change management. We design and deliver intelligent, data-driven solutions that cut across an organization’s silos, focus on  managing complete customers’ lifecycles and enable revenue operations principles across the organization.

We enable the complete people – process – platform triad for our customers to achieve successful revenue operations transformation.

RevOps maturity

Assess your enterprises Revenue Operations maturity with our proprietary capability assessment tool specifically designed for enterprises to self – assess and identify areas which need prioritization for starting a successful journey towards integrated revenue operations.

Write to us at <info@mcalign.com> and we will share the capability assessment link with you.

RevOps FAQs

Why is RevOps important?

RevOps provides a crucial link between sales, marketing, customer success and finance teams—making it integral for organizations to be successful in today’s competitive marketplace. From creating new revenue opportunities to providing data insights critical for participating teams, sales ops touches every part of an organization’s sales & customer success cycle.

Why do I need RevOps?

RevOps can help you drive higher revenues by optimizing each step in the customer life cycle starting from prospecting. Rev Ops will help you identify and fill gaps in your current processes and optimize them for better efficiency. Currently various revenue functions operate in silos resulting in different KPIs, broken processes. This results in poor customer experience, lost opportunity and inability for the enterprise to achieve true revenue potential.

What's the difference between Rev Ops and sales ops?

Sales ops focuses more on sales volume whereas Rev Ops focuses more on complete lifecycle including customer retention and customer satisfaction.

What does a successful RevOps look like?

A successful RevOps strategy should be able to optimize all steps in the sales cycle, from lead generation to conversion, to account management and customer retention. It should also have a focus on both short term and long term goals.

What are the key challenges of RevOps?

The primary challenge of RevOps is to align sales, marketing, and customer success teams in order to maximize the number of deals that are closed. Sales teams are often tasked with meeting the goals of the organization, which typically involves closing more deals. Marketing teams must determine which customers are most receptive to a company’s offerings while also reducing costs. Customer Success team members must communicate with customers so that they can be nurtured over time to become repeat buyers.

Is Revenue operations (RevOps) just data?

There is a lot of talk about the importance of data in Revenue operations (RevOps), but this is just one part of the puzzle. It’s important to understand why you’re collecting data and what insights you want to glean from it.

Customer-centricity for better results

The customer lifecycle begins with lead generation, moves to nurturing prospects through their buying journey, and ends with customer success (or retention). To be successful in revenue operations, organizations need to understand how their operational processes align with the needs of their customers.

Operational Excellence for growth

Successful revenue operations require an understanding of the customer lifecycle and alignment between various departments through clearly defined roles and responsibilities.

Revenue operations refers to the processes and activities that generate revenue for a business. The customer lifecycle consists of four phases: acquisition, activation, retention and monetization. Activation is when the customer begins to interact with the company; this is when revenue operations kicks into gear. A successful revenue operation relies on departments working together for maximum efficiency. For example, marketing can provide information like demographics about customers to sales

Better alignment to drive more revenue

McAlign’s revolutionary revenue operations (RevOps) framework is the perfect solution for your organization in order to increase leads that are being converted into customers by improving the alignment between sales, marketing, and customer success. McAlign’s advanced, innovative approach will maximize your company’s revenue by ensuring that all departments are aligned and working together seamlessly.

Achieve full alignment across your customer life cycle

Optimize every aspect of the customer life cycle from acquisition through renewal, to keep customers happy and reduce churn.

Revenue-aligned customer success

With McAlign, your customer success team is an integral part of the RevOps process. Customer success teams can proactively engage with customers who are at risk for churning – before it happens – and provide them with personalized service that will help them stay engaged with your company.

McAlign’s goal is to help enterprises align their customer experience, sales, marketing and operational processes to enhance customer experience and maximize revenue, McAlign provides ‘turnkey’ solutions, enabling digital transformation, visibility to revenue operations, leveraging data to reduce risk and improve efficiency, reducing cycle time for critical decisions.