Sales Operations: What No One Is Talking About?

The word “sales operations” encompasses a wide range of activities and can signify different things to different teams and businesses. The prototypes of sales operations date back to the 1970s and were largely focused on data analysis to assist sales agents with insights and guidance. Roles and objectives are significantly broader today. Sales Operations, also known as Business Operations, is a critical job that covers a wide variety of technologies, training, and engagement tactics that enable sales teams to function more efficiently and productively with less wasted effort.

Ultimate Guide to Sales Operations in 2022

Sales operations leaders must constantly review, improve, and upgrade their organization’s competencies in eight critical areas to meet the company’s objective:
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Sales Ops Ebook