25 May, 2023
• RevOps
Written by McAlign
Introduction
Companies increasingly rely on historical data to predict
the future. However, relying solely on historical data leaves many
opportunities for improvement unfulfilled. Artificial intelligence (AI) can
help you identify these opportunities and improve your forecasting
capabilities. In this article, we'll look at why using AI is so powerful in
RevOps, what specific types of AI are being used today and how they're applied
in RevOps.
Artificial intelligence is gaining acceptance in the RevOps space.
Artificial intelligence is gaining acceptance in the
RevOps space. AI has already been used to improve forecasting and decision
making, and it is also being used to cleanse data.
AI is being used to automate insights and forecasts
AI can help companies make better decisions by automating insights and forecasts. For example, it can be used to generate accurate predictions of future demand based on historical data, so that a company can allocate resources appropriately. It can also help companies predict product variations or new products that might match their customers’ needs better than existing ones do—and then identify those customers who are likely to buy them when they become available for sale online or in stores later this year!
Why is it important?
You might be wondering, “Why is it important for me to
use AI in my RevOps process?” Well, there are many reasons. First and foremost,
AI can help you predict future sales and revenue. It can also help you predict
costs, customer behavior, risks, opportunities and trends in the marketplace
(and just about anything else.)
AI is an excellent tool for decision making because it uses historical data to make predictions that are often more accurate than humans could make on their own. Finally—and perhaps most importantly—AI allows us to visualize our data in new ways that we weren’t able to before.
How to use AI and where to get started
AI is a tool that can be used to automate insights and
forecasts. It is not, however, a panacea. But it can be used to automate some
processes.
AI will never replace human judgement—but why not use all
the tools available to you? Here’s how you get started:
1. Identify the key data sources that will be used for
forecasting.
In order to build accurate predictive models, you'll need
to identify all the relevant data sources that can help in forecasting. This
includes all historical data, as well as information on new products and
projects. You'll also need to integrate this data so it's available for use in
building your model.
There are several steps involved in getting started with
AI/machine learning algorithms:
2. Integrate the data from these sources using an AI tool
or platform.
Once you've collected the data, it's time to integrate it
into your existing analytics tools. This is where AI comes in.
AI platforms such as IBM Watson Analytics, Microsoft
Azure Machine Learning Studio, or Amazon Web Services' SageMaker can help you
cleanse and use all of this information more effectively. They can identify
errors such as duplicates or inconsistencies in the data and help organize it
so that you don't have to do so manually. They're also great at providing
predictions based on what they've learned from analyzing previous data sets—a
step that would be extremely time-consuming if done by hand!
3. Use AI to cleanse the data, identifying and correcting
errors such as duplicates or inconsistencies.
One of the most important steps in using AI is to cleanse
the data, identifying and correcting errors such as duplicates or
inconsistencies. Inaccurate or incomplete data can prevent you from drawing
meaningful insights from your RevOps results, so it’s critical that you have a
rigorous process for cleansing your data before applying it to an AI model.
Common issues with RevOps data include:
4. Build predictive models using AI, machine learning
algorithms, natural language processing, etc.
AI can be used to build predictive models and improve
forecasting, data cleansing, error detection, and insights generation.
The first step in using AI for automating insights and
forecasts is to identify which functions are amenable to automation. These are
often processes that rely on historical data or repetitive tasks that require
little analytical skill from the person performing them. Examples include:
Next, you should decide which machine learning algorithm(s) will be most appropriate for each task. The best algorithms will depend upon the size and complexity of your problem space as well as any constraints imposed by limited computing power available to run complex calculations at scale.
5. Use insights and forecasts to drive decisions and actions across RevOps functions with a connected platform linking all functions together.
In order to form a complete picture of the operations management process and any bottlenecks or issues that may exist, you will need to integrate data from a variety of sources. This includes your ERP system, but it also includes other systems such as CRM, SCM and HR. You can use an AI tool or platform to cleanse this data, identifying and correcting errors such as duplicates or inconsistencies in data fields. You can then build predictive models using AI algorithms that analyze historical trends and make recommendations for how best to improve performance going forward.
Conclusion
In the end, it’s all about driving sustainable growth and
increasing profitability. AI can help you do that in a way that no other
technology has before. It will connect your teams, provide insights at scale
and give you access to data from any source—all without human intervention.
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